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SiGMA Americas 2024: 23rd - 26th April 2024 - São Paulo, Brasil

SiGMA Americas 2024: 23rd - 26th April 2024 - São Paulo, Brasil

Prepare for a groundbreaking venture into the heart of Latin America's thriving enterprise landscape, where opportunities abound, marking the region as a beacon for the global gaming industry.

When: 23rd - 26th April 2024

Where: São Paulo, Brasil

Sector: Affiliate / Supplier / Operator

Attendees: 8,000

Organiser: SiGMA Group

SiGMA America, in its inaugural event tailored for this market, is perfectly timed to weave together its expansive Western network with LatAm's foremost suppliers, operators, and affiliates.

At the forefront of this transformative moment stands Brazil, the largest and most populous region in Latin America, poised for exceptional success. While regulations for both land-based and online gaming undergo revisions by the Senate, the iGaming market is projected to surge to approximately 2.6 billion in the next five years in this nation of fervent sports enthusiasts.

In 2018, Brazil's Ministry of Economy launched a comprehensive four-year plan to establish a competitive market for online and land-based sports betting. This initiative coincided with the passage of a federal law recognizing fixed-odds betting as a legitimate lottery activity, setting the stage for significant developments in the industry.

In February 2022, lawmakers passed a pivotal bill, with Brazil's Chamber of Deputies voting in favor of regulating online and land-based gaming. This landmark decision laid the foundation for the potential launch of a newly regulated market, pending approval in the Senate.

Notably, on February 23rd, authorization was granted for up to 31 land-based casino resorts, with additional licenses extended to riverboats and cruise ships.

Brazil's gaming landscape reflects a passion for diverse sports, with football leading the pack among bettors, closely followed by basketball, esports, and poker, with MMA completing the top five, as per Statistica's 2022 survey.

Exciting news on the horizon: SiGMA Group has acquired Brazil iGaming Summit (BiS), the largest conference dedicated to iGaming in Latin America. This strategic move not only strengthens our existing portfolio but also establishes a robust foothold in this burgeoning market.

With the live event space liberated from the constraints of Covid, the timing couldn't be more opportune to expand into emerging markets.

SiGMA Americas and BiS are merging to create an unparalleled experience in the LatAm region, responding directly to the demands of operators, suppliers, and affiliates seeking to make their mark in vibrant markets like Africa, Asia, and Latin America.

Be part of this monumental journey, where innovation and opportunity converge, shaping the future of gaming in Latin America.

Motivational Speaker

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